XenceLabs Brand Packaging Design
As Lead Packaging and Brand Designer at XenceLabs during their startup phase, I established the visual foundation and product packaging that defined the company's market presence. I developed brand identity systems, created custom illustrations, patterns, and icon systems, and designed packaging solutions that communicated their innovative positioning while creating cohesive touchpoints across physical and digital experiences.
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Adobe Illustrator, Photoshop and InDesign
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Brand identity integration, visual hierarchy creation, cross-product consistency, shelf impact optimization, and brand story communication through physical form.
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Brand identity development, custom illustration, pattern and icon system creation, packaging design, and cross-platform consistency.
